First Impressions: Introducing Wendy Walters, Paladino’s new Marketing Specialist

Our communications team has the important task of spreading the word about the innovative ideas, groundbreaking achievements, and extraordinary outcomes of our clients. The latest addition to our marketing and communications team is Wendy Walters, who has joined our team as a Marketing Specialist.

Wendy has an impressive background, managing content programs for clients like Microsoft and Dell, and she brings a personal passion for sustainability and architecture that shows in her work every day.

Join us in welcoming Wendy!

Tell us about your background and what led you to Paladino.

I’ve been interested in architecture since high school, when I took elective AutoCAD classes and completed a senior project on sustainability while shadowing a developer. At Washington State, I took an architecture history class while I was earning a degree in Communications, with a focus on PR.

I spent the last 4 years at Metia, a global B2B technology marketing firm, where I produced customer case studies, managed marketing campaigns, and oversaw website development. A few months ago, I saw that my former colleague Deborah Hanamura was looking for a new teammate at Paladino. The more I learned about Paladino, the more I wanted to be part of its mission. I’m thrilled to be part of the Paladino family!

Where do you find inspiration in your work?

I love telling stories about all the interesting things people are doing for the world, their community, and their business. Traveling and meeting new people with different perspectives and experiences reminds me to keep my eyes open and to never stop learning.

What direction do you think green building is headed? Where do you see the industry in ten years?

The increase in the awareness and practice of green building in the last five years has been amazing. I love the rising focus on designing interior spaces to support employees’ health and well-being. I think that the “Net-Zero” impact building movement will continue to grow and become the new standard for green building.

My time in the tech world taught me that technology is playing an increasing role in building sustainability. Sensors and Internet of Things analytics software can capture every possible building parameter for analysis and automated action. Outfitted with smart technology, buildings can regulate their own temperature, humidity, lighting levels, even music –  and more smart-building innovations are sure to come.

What role does sustainability play in your life outside of work? What does it mean to you?

I’m grateful to be a native of the Pacific Northwest, which I believe has a stronger sustainability culture than other parts of the country. Care for the planet was imbued in me at an early age. And Seattle—well, sustainability and green living are woven into the culture of this city. Like most Seattleites, I’m a rabid recycler. I ride the bus to work. I buy eco-friendly/sustainable at the grocery store. And I choose responsibly produced consumer goods.

What is one positive impact you feel sustainability will support most in the world?

The more our culture shifts toward sustainability, the more aware we’ll all be of the impact we have on our planet. And that should lead to more thoughtful consumption habits.

What do you do in your leisure time?

Even though I’ve lived in West Seattle for almost two years, I am still exploring the neighborhood. I enjoy playing volleyball on Alki Beach, and when the sun is hiding you can find me at the Georgetown Sandbox. Like any true Pacific Northwesterner, I enjoy spending as much time outdoors as possible, and I’m currently preparing to run the National MS Society 5k on April 9. Visit my team page to learn more about MS.

What are three things you can’t live without?

My friends and family, chocolate, and the beach.

What are you most proud of?

I am proud of my family and the amount of support, laughter, sarcasm, and joy we bring into each other’s lives.

Is there anything more you want to know about Wendy? Ask away in the comments section below or email her.

 

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