Profiles

Title

Vice President Client Services

Job Category

Business Development and Operations

Author Taxonomy

Cathy Edens

Bio

Bio

Cathy directs all aspects of client relationship management for the firm including sales, marketing and product/service development. With a diverse background spanning nearly 20 years in international marketing and product development in consumer and professional services industries, her experience includes leading strategic direction of client relationship management efforts that help companies distinguish themselves and build revenue through thought leadership efforts, new product and service innovation and emerging technologies and communications platforms.

Cathy's educational background is in sociology with concentration on an emerging area of organizational development which studies the influence of peer and social group "membership" on consumer buying habits. Specifically, she looked at how companies can create communities around themselves and their products via the development of offerings that appeal to consumers' intrinsic need for belonging.