In 2018 Paladino was asked to join Caron Architecture on the project team for a 30-story mixed-use development in the heart of Seattle’s University District at 4510 11th Avenue Northeast. The project is owned by PFHC Inc. and will include 123 units of housing, 168 hotel rooms, 4700 SF of retail and 183 parking stalls. It will be validated by a sustainability strategy that aligns with the eco-ethos of this market and is back-checked by a LEED certification.

We quickly found kinship with the Caron team and have enjoyed a thriving collaboration ever since.

Caron is a full-service architecture firm that provides simple, elegant designs for a variety of clients. Since 2002, their experience in design and land-use planning allows them to offer streamlined project delivery resulting in unique and marketable design solutions.

David Reddish is an Associate Principal at Caron and is fostering the sustainability program at the firm. Caron has recently strengthened its commitment to sustainable design, and we are delighted to share some highlights from a recent conversation we had with David about their green path forward.


You didn’t hesitate to make sustainability a priority at Caron. How did you know that green design was right for this firm?

Caron has a history of providing sustainable design throughout the region, being at the forefront of design with the first Built Green Emerald Star home in Seattle. It’s not about any one person bringing sustainable design to the firm, but instead creating an empowering and educational environment that allows others to grow to be sustainability leaders within the firm.

Introducing industry leaders like Paladino to staff and developing a consistent dialogue between the firms helps to better inform ourselves, and in turn our clients to the ever-evolving advances the industry is seeing in development and technology.

What is Caron’s approach to design and how does sustainability fit within that approach?

We design within the urban fabric of cities, towns, and neighborhoods with an overarching goal to create attractive and inviting places to live, work and play. Sustainability is a key component towards that goal.

Today, energy, water usage, and wellness are primary considerations for each project and needs to be addressed at the concept level of design and executed throughout the structure’s lifespan.

How does sustainability, resilience, and wellness factor into your approach to a project?

Sustainability, resilience, and wellness combined are the ultimate goals of a thriving and healthy society.

Buildings are an integral part of this and similarly can be overwhelmingly complex and difficult to navigate from concept to completion. We can use these tools (sustainability, resilience, and wellness) to employ the creation of a rich and healthy built environment.

What is one thing that you wish more people understood about sustainable design?

The building industry has the greatest potential to make a difference in how humans affect our environment. Leaders in the architectural and development communities need to continue pushing for a more sustainable environment.

The discussion has changed over the last decade or so. Greater public awareness and demand has empowered municipalities to incentivize sustainable bonus programs to create more density and environmentally balanced urban cores. With greater demand, manufacturers are providing greener products, which has made a wider range of products available and less costly. These efforts have resulted in cost differentials balancing between non-sustainable and sustainably designed projects.

What’s next in design and sustainability for Caron Architecture?

We have promising new prospects that intend to use the Passive House for a number of mid-rise multifamily residential projects. In addition, we have several high-rise multifamily developments on the drawing boards that are taking advantage of floor area ratio bonuses and will build to LEED Gold standards.

Our design team is looking at how we can engage all projects in a meaningful way to ensure each project has a measure of sustainability and environmental stewardship.

What’s next for the architecture industry when it comes to sustainability?

Energy codes are becoming more stringent. Water and how we use it will become more and more topical than it has been for first world nations like the United States. Architects have the ability and responsibility to prioritize energy and building performance. As leaders of industry, we should be advocates for the development of carbon-neutral buildings and the creation of spaces that enhance our built environment.

To learn more about Caron Architecture, visit


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